Intellectual property strategies must adapt to evolving content delivery methods, such as Web 3.0, to protect the innovators of the new digital frontier. Pioneers inevitably lose out when legal issues surrounding the ever-changing vehicles for sharing and consuming content are not foreseen. Woodcock Washburn has an experienced team of attorneys who focus their practice on the new media industry and are uniquely situated to anticipate the challenges it poses and to help you keep pace.

Our new media attorneys specialize in copyrights and trademarks, trade secrets, licensing agreements, IP business strategies, patent procurement, and litigation. Our attorneys represent clients in all kinds of content industries— including musicians, graphic novelists, gamers, and content creators for whom descriptions are still being invented. We have helped protect their intellectual property in both content and in the devices that deliver that content. Woodcock protects the software that underpins the delivery of the content on those devices, seeking to procure patents and copyrights for the software itself, helping to protect the look and feel of websites, and assisting in digital rights management issues. We represent indie developers creating gaming apps for social networking sites, and are helping Microsoft obtain patents related to its Kinect gaming system. We have handled litigations for companies offering services that are now familiar, like travel reservation websites, and are counseling companies in rapidly changing industries offering services never offered before, such as the digital media publisher Throwaway Horse LLC.

At Woodcock Washburn, we:

• assess your company’s business model and offering insights into IP strategy
• pursue copyright, trademark, and patent procurement
• review and negotiate licensing agreements
• review and negotiate distribution agreements across myriad platforms
• enforce your IP by helping police, and if necessary litigate, against violators

All of our attorneys are available to assist or provide insight if matters span outside this group’s specific expertise. For instance, if a licensing agreement contains an open-source software component, we are able to bring in attorneys who focus their practice in that area. As an IP boutique, we pride ourselves in having all the needed legal and technical experience under one roof and our clients appreciate that. Our firm’s motto is “intellectual property law isn’t just something we do, it’s all we do,” and we mean it.

Woodcock Washburn serves clients on both coasts and internationally through close partnerships with foreign counsel. Our clients range from Fortune 100 companies to small start-ups and we strive to provide personalized service to each. Some of our well known clients are Microsoft, HP, The Weather Channel, SAP, and InterDigital. With offices in Philadelphia, Seattle, and Atlanta, our attorneys are never too distant to meet face-to-face. At Woodcock Washburn we like to think of our relationship with clients as a partnership. Some of our partnerships have lasted over sixty years which we feel is a testament to the quality of service our attorneys provide.